理念识别简称BI,指企业特有的经营价值观、信念、精神、道德取向、风尚和经营哲学等观念因素的总和。理念识别是企业的灵魂,企业文化的核心,CI设计的出发点与精神内含。企业理念的策划,可以重塑企业的形象,把不良的企业形象,调整为理想的企业形象。企业形象不良,其经营效果一定不佳。效果不佳的根源在于企业实体经营管理不善,故企业的资讯不敢公开化。企业资讯不通达,难以给消费者产生良好的印象。这是一个恶性的循环圈。不加整治难以自拔。引入CI战略,就像请医生治病一样,疏通脉理,得病可愈。理念识 The conceptual identification, abbreviated as BI, refers to the sum of the unique business values, beliefs, spirit, moral orientation, fashion, and business philosophy. Concept recognition is the soul of the company, the core of corporate culture, and the starting point and spirit of CI design. The planning of corporate philosophy can reshape the corporate image and adjust the image of the bad corporate image to an ideal corporate image. Poor corporate image, its operating results are certainly not good. The root cause of poor results is the poor management and management of corporate entities. Therefore, corporate information is not open to the public. Corporate information is not accessible, it is difficult to give consumers a good impression. This is a vicious cycle circle. Without rectification is difficult to extricate themselves. Introducing the CI strategy is like asking the doctor to treat the illness. Philosophical knowledge