伴随着国内科学技术的进步与更新,广播电视作为人们生活娱乐的一部分,提高了他们的生活质量,也是满足人们精神生活的一种方式,在国内也有着举足轻重的地位。但是随着互联网技术的普及,各种新媒体的形式如雨后春笋般发展起来,并且形式较为多样。作为一种新兴的播放模式,广电需要做好引导工作,促进新媒体的健康发展,同时应当建立相应的法律法规,确保每个节目素材得以顺利安全的播出。从目前的行业趋势上来看,面对来自新媒体的挑战,广播电视在技术和观念上需要进行转变,不断适应新媒体趋势下的社会需求,才能够进一步融入进当前快速增长的多媒体形式。本文将会对广播电视对新媒体的发展做简要的阐述,并分析多媒体形势下所形成的市场趋势,希望能够为电视领域提供可借鉴的思路。 With the progress and update of domestic science and technology, radio and television, as part of people’s life and entertainment, have raised their quality of life and are also a way of meeting people’s spiritual life. They also have a pivotal position in the country. However, with the popularization of internet technology, various forms of new media have mushroomed, and the forms are quite diverse. As a new mode of broadcasting, radio and television need to do a good job guiding and promoting the healthy development of new media. At the same time, corresponding laws and regulations should be established to ensure the smooth and safe broadcasting of each program material. Judging from the current industry trends, in the face of the challenge from new media, radio and television need to be changed in technology and concept and adapt to the social needs under the trend of new media. Only then can they be further integrated into the rapidly growing multimedia form. This article will give a brief exposition of the development of new media by radio and television and analyze the market trend formed in the multimedia situation, hoping to provide a reference for the television field.