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现代企业之间的竞争是实力的抗衡,同时也是智慧和谋略的较量。在激烈竞争的市场经济条件下,企业公关实际上是企业争生存、求发展实施的心理战略:通过企业内外“攻心”,强化企业整体素质,树立良好企业形象,谋求企业经济效益和社会效益的提高。“攻心为上”谋略根本含义是强调根据企业内外公众系统所表现出的心理运动规律,抓住企业公关运作契机,制定有效的企业公关谋略,不付出或少付出代价和损失,而实现更理想的企业战略或策略目标。围绕“攻心为上”总体谋略,有下列几种具体谋略形式可供企业公关选择。
The competition among modern enterprises is a counterweight to strength, and it is also a contest between wisdom and strategy. Under the conditions of a fiercely competitive market economy, corporate public relations is actually a psychological strategy for enterprises to strive for survival and development. Through internal and external “attack”, the company strengthens the overall quality of the enterprise, establishes a good corporate image, and seeks for the economic and social benefits of the enterprise. improve. The fundamental meaning of the “psychological” approach is to emphasize that according to the laws of psychological movements exhibited by internal and external public systems, seize the opportunity of corporate public relations operations, formulate effective corporate public relations strategies, and achieve better results without paying or reducing costs and losses. Corporate strategy or strategic goals. Focusing on the overall strategy of “attacking for the heart”, there are the following types of concrete strategies for public relations choices.