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网络经济是建立在信息的生产、分配和使用基础之上的经济形态。在网络经济环境下,企业经营模式和营销渠道发生了新的变化,把握这些新变化并改进企业经营的渠道策略,有利于企业实现“走出去”的战略目标。
Network economy is based on the production, distribution and use of information on the basis of economic patterns. Under the network economic environment, new changes have taken place in the business models and marketing channels. To grasp these new changes and improve the channel strategies for business operations will help enterprises achieve the strategic goal of “going global.”