以满意为基础的定价策略关系定价策略效率定价策略目前服务行业许多服务营销人员采用不合理的定价策略,既损害了消费者的利益,又致使整个服务行业的发展受到困扰。为了使服务行业健康发展,以及使公司和顾客都能从服务交易中获取更多收益,本文将提出三种相互区别又关联的定价策略,仅供服务行业营销人员参考。一、以满意 Satisfaction-based pricing strategy relationship pricing strategy efficiency pricing strategy Many service marketers in the service industry adopt unreasonable pricing strategies, which harm both the interests of consumers and the development of the entire service industry. In order to make the service industry develop healthily, and to enable companies and customers to obtain more benefits from service transactions, this paper will propose three pricing strategies that are different and related to each other and are only for the reference of service industry marketing personnel. First, to be satisfied