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随着当前中国市场商业活动的频繁,各种由广告带来的商业竞争更加激烈,广告在生活上包围人们生活的同时又影响了人们的消费习惯。在现今的商业竞争中,对广告的关注成为决策者商业竞争的一个落脚点,然而,如何通过广告引起广大民众的文化共鸣,使得消费者在观看广告的过程中走心的同时更能接受有趣、富有传播性的内容,最终在改变内心的看法或者是想法的同时,更好的体现出现代广告设计所具有的实践价值以及理论价值。本文以广告设计为研究重点,探究感性图形元素在其中的应用。
With the frequent commercial activities in the Chinese market, all kinds of commercial competition brought by advertisements is more intense. Advertising surrounds people’s lives in life and affects people’s consumption habits. In today’s business competition, attention to advertising has become a foothold in the business competition of policymakers. However, how to generate cultural resonance among the broad masses of people through advertising can make consumers more intrigue and enjoyable while watching advertisements , Rich content of communication eventually change the inner view or idea at the same time, better reflect the modern advertising design has the practical value and theoretical value. In this paper, ad design as the focus of research to explore the emotional graphic elements in which the application.