“在互联网+新经济时代,没有边界,没有禁忌,更多玩法正在被创造出来。”2015年7月,一组手绘海报快速刷爆朋友圈。海报上,乔布斯抱着他的mac,毕加索依偎着他的梦,香奈儿穿着她的裤子,莱特兄弟凝视着他们的第一架飞机……这组海报是一家投资管理公司发起的名为“敢2”的品牌营销活动的一部分。活动策划人叫吕海燕。这位到39岁才实现17岁时广告梦的首席品牌官始终 “In the era of Internet + new economy, there is no boundary and no taboo, more games are being created. ” In July 2015, a group of hand-painted posters quickly broke the circle of friends. Poster, Steve Jobs holding his mac, Picasso clinging to his dream, Chanel wearing her pants, the Wright brothers staring at their first aircraft ... ... This group of posters is an investment management company launched a “dare 2 ”part of the brand marketing campaign. Activity planner called Lv Haiyan. The chief brand officer, who reached the age of 39 to achieve his dream of advertising at age 17, has always been