目前,继百货店、便利店、超级市场、连锁超市、仓储式货场之后,第六代商业业态——shopping mall(简称MALL,摩尔),应运而生。作为零售业态的创新者,深圳市铜锣湾百货有限公司自1996年起对新概念美式购物中心shopping mall进行广泛研究,并于1998年在国内率先将国际摩尔业态引入中国,在深圳创办了全国第 At present, following the department stores, convenience stores, supermarkets, supermarket chains, warehouse yard, the sixth generation business format --shopping mall (referred to as MALL, Moore), came into being. As a retail innovator, Shenzhen Causeway Bay Department Store Co., Ltd. has been conducting extensive research on the new concept shopping mall shopping mall since 1996. In 1998, it introduced the international Moore format into China first and set up the national first