一、虚假广告的法律特征本文所指的广告是指为了促进商品的销售、扩大经营服务或增强企业与商品的知名度,企、事业单位利用报刊、广播、电影、电视、路牌、橱窗、印刷品、霓虹灯等方式向公众传递商品和劳务信息,并说服其购买或采取一定行为,从而对商品、服务或企业本身进行的一种公开宣传活动. First, the legal characteristics of false advertising Advertising refers to the promotion of goods in order to expand business services or enhance the visibility of enterprises and commodities, enterprises and institutions use newspapers, radio, film, television, signs, windows, prints, Neon lights and other means of delivery of goods and services to the public, and persuaded them to buy or take certain actions, so as to goods, services or business itself a publicity activities.