混沌的世界已经没有绝对唯一正确的传播真理,也没有一招鲜百试不灵的营销创意,企业需要思考自己适合什么以及现在流行什么这是一个新老媒体交替转型的时代,一个传统营销与数字营销交锋的时代,也是一个消费群体相互融合对话的时代。在这个时代,企业既希望保持稳健,却又常常蠢蠢欲动寄希望于新的变化。因此,这是一个混沌的时代。没有绝对正确的传播真理媒体的多元化和分散性让人们在今天的消费群体中,已经很难分清楚哪个是主流媒体,哪个是次要媒体。有的媒 Chaos of the world there is no absolute right the only truth of the truth, there is no one hundred fresh try out the marketing ideas, businesses need to think about what they fit and what is now popular This is an era of new media transition alternately, a traditional marketing and The era of digital marketing confrontation, but also a consumer group integration of dialogue era. In this era, companies hope to remain sound, but often ready to pin their hopes on new changes. Therefore, this is a chaotic era. There is no absolute right to spread the truth The diversity and fragmentation of the media have made it difficult for people in today’s consumer base to distinguish which are the mainstream media and which are the secondary media. Some media