前段时间年度广告大剧《深夜食堂》刷屏,雪崩式差评随之而来,“吃相过于难看”应该算是对这一事件相对中肯的评判。广告植入的度,可以简单理解为观众的“尬点”。观众达到尬点之前,对广告无感或者偶有不适,但并不影响他接受内容;一旦达到尬点,就会有种隔着屏幕替你感到尴尬,控制不住想要关掉内容然后发个评论吐槽的冲动。 A few years ago, the annual advertising drama “canteen midnight” brush, avalanche differential assessment followed, “eating too ugly ” should be regarded as relatively fair judgments on this incident. Advertising implanted degree, can be simply understood as the audience “embarrassed ”. Before the audience reached a point of embarrassment, there was no feeling or occasional discomfort to the advertisement, but it did not affect him to accept the content. Once the point was reached, there would be a kind of embarrassment for you across the screen, and you could not control the content you want to turn off. Commentary Tucao impulse.