裂变中的媒体环境当媒体的受众族群,由于供给方的大量增加,而由原来数量较少的大群体,裂变成数量众多的小群体时,即形成所谓的碎片化。媒体环境的发展趋势显示,媒体供应方,由于受电视频道及网络等新媒体的发展,数量不断增加,然而媒体的消费方,也就是受众,在数量上并没有增加,因此形成碎片化,碎片化的媒体环境对品 Fission in the media environment When the media’s audience group, due to a substantial increase in the supply side, and from a small number of large groups, the original fission into a large number of small groups, the formation of the so-called fragmentation. The development trend of the media environment shows that the number of media suppliers, due to the development of new media such as television channels and networks, has been constantly increasing. However, the number of consumers, that is, audiences of the media has not increased in number, resulting in fragmentation and fragmentation The media environment of the product