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交互式报道作为“公益新闻”的一种全新的报道思路,凸显了其注重受众参与、引导正确舆论的传播特色。本文总结了交互式报道模式的优势,并在此基础上分析其在环境新闻应用中的独特价值体现和报道的关键环节,以期对其他专业新闻产生一定的借鉴与学习意义。
As a brand new report idea of “Public Service News ”, interactive report highlights the communication characteristics of paying attention to audience participation and guiding correct public opinion. This article summarizes the advantages of the interactive reporting model and analyzes the key aspects of its unique value representation and reporting in environmental news applications based on the analysis, with a view to making some reference and learning significance for other professional news.