目前,出版业的发展进入了一个关键时期,几乎所有的出版人都感觉到了一种前所未有的压力和紧迫感。这种压力主要来自于如下方面:一是中国即将加入WTO,不可避免地要直接面对海外同行的竞争;二是国内同行间的市场竞争日趋激烈;三是国内出版业长期依赖的教辅类读物因“减负”令而产生的动摇;四是快速发展的信息技术对传统的传媒业来说感到措手不及。 At present, the development of the publishing industry has entered a crucial period. Almost all publishers feel an unprecedented sense of urgency and pressure. This pressure comes mainly from the following aspects: First, China’s imminent accession to the WTO, inevitably have to face the competition of overseas counterparts; second is the increasingly fierce market competition among domestic counterparts; Third, the domestic publishing industry has long been dependent on teaching Fourth, the rapid development of information technology, the traditional media industry, was caught off guard.