一、传媒改革与传媒治理结构的提出“传媒治理结构”自21世纪初成为中国传媒实践与研究的重要议题。2001年8月,中共中央办公厅、国务院办公厅转发《中央宣传部、国家广电总局、新闻出版总署关于深化新闻出版影视业改革的若干意见》,要求新闻出版广播影视业“健全党委领导与法人治理结 First, the media reform and media governance structure put forward ”media governance structure“ since the early 21st century has become an important issue of China’s media practice and research. In August 2001, the General Office of the CPC Central Committee and the General Office of the State Council transmitted ”Opinions of the Central Propaganda Department, the State Administration of Radio, Film and Television and the Press and Publication Administration on Deepening the Reform in the Press, Film, and Television Industries“ and demanded that the press, publishing, broadcasting, film and television industry should ” Governance with corporate governance