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在电视节日传播中,体育类节目有着广泛的受众基础与收视需求。但国内体育电视节目却表现出赛事直播节目突出,其他节目形态相对薄弱,节目形态体系相对单一的缺陷。因此,在奥运年以及中央电视台作为中国大陆唯一获得奥运赛事转播权机构的背景下,通过对央视奥运频道的关注与研究探讨体育节目形态的创新,以期完善节目形态,整合节目的碎片化状态,以科学编排催生立体多元的节目体系,对奥运
In the festival television, sports programs have a broad audience base and viewing needs. However, the domestic sports TV programs have shown the event live programs prominent, other programs are relatively weak form, program form system is relatively single defect. Therefore, under the background of the Olympic year and CCTV as the only institution that obtains the right to broadcast the Olympic Games in mainland China, this paper discusses the innovation of the form of sports through the concern and research on the CCTV Olympic Channel with a view to improving the form of the program and integrating the fragmented state of the program, To create a three-dimensional multi-dimensional scientific programming system, the Olympic Games