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在当今社会经济飞速发展的情况下,企业所处的内外部环境也日益复杂。无论是对内部沟通还是与外部交流都需要一种积极的与众不同的手段,来体现企业特立独行的“人格化”形象,将独特的企业文化传达给受众,通过这种有效的沟通实现企业与环境的和谐发展。CI战略是企业经营战略的一个重要组成部分,导入CI战略是企业提升企业形象力和竞争力、实现内外部顺畅沟通的重要手段。导入CI战略是现代社会管理的需要在世界经济日益全球化的今天,管理沟通的重要性越来越被人们所认识。对企业内部而言,人们越来越强调建立学习型的企业,越来越强调团队合作精神,因此有效的企业内部沟通交流是成功的关键;对企业外部而言,为了实现企业之间的强强联合与优势互补,人们需要掌握谈判与合作等沟通技巧;对企业自身而言,为了更好地在现有政策条件允许下,实现企业的发展并服务于社会,也需要处理好企业与政府、企业与公众、企
With the rapid economic and social development in today’s society, the internal and external environments in which companies are located have become increasingly complex. No matter whether it is for internal communication or external communication, it needs a positive and distinctive approach to reflect the unique “personality” image of the enterprise and convey the unique corporate culture to the audience through this effective communication. To achieve a harmonious development of business and the environment. The CI strategy is an important part of the company’s business strategy. The introduction of the CI strategy is an important means for the company to enhance its corporate image and competitiveness, and to achieve smooth internal and external communication. Importing CI Strategy is the Need of Modern Social Management In the increasingly globalized world economy, the importance of management communication has been increasingly recognized by people. Internally, people are increasingly emphasizing the establishment of learning-oriented enterprises, and increasingly emphasis on teamwork spirit. Therefore, effective internal communication is the key to success. For the outside of the enterprise, in order to achieve strong Strong alliances and complementary advantages, people need to master communication skills such as negotiation and cooperation; for the enterprise itself, in order to better realize the development of the enterprise and serve the society under the existing policy conditions, it also needs to handle the enterprise and the government. , businesses and the public, enterprises