一、发　展　战　略从上海广播电影电视事业近 2 0年发展的实际出发 ,结合上海面向 2 1世纪的城市发展战略 ,同时结合 2 1世纪世界广播电影电视业的发展趋势 ,以及中国新闻传媒产业的未来政策走向 ,我们把上海广播电影电视业面向 2 1世纪的战略目标初步确定为 :走集团化发展道 I. Development Strategy From the reality of the development of Shanghai’s radio, film and television industry in the past 20 years and the city development strategy for Shanghai in the 21st century, in combination with the development trend of the world’s radio, film and television industry in the 21st century and the development of China’s news media industry In the future policy direction, we initially identified the strategic target of Shanghai’s radio, film and television industry for the 21st century as follows: Taking the Group Development Road