企业能否搞活市场,关键在于采取什么样的营销手段.桂花鸭在搞好直销连锁的同时,运用慢速渗透、稳步发展的营销策略,几年内在南京建立起一个特许连锁经营网络.1997年实现销售收入2669万元,销售桂花鸭70万只,不仅为企业拓展市场开辟了新的途径,更重要的是探索出一条比较成功的低成本扩张之路. Enterprises can invigorate the market, the key is to take what kind of marketing tools.Angular osmanthus duck do a good job in the direct sales chain at the same time, the use of slow penetration, the steady development of marketing strategies, a few years in Nanjing to establish a franchise chain. Sales revenue of 26.69 million yuan, sales of osmanthus duck 700,000, not only for enterprises to develop new markets opened up a new way, more importantly, to explore a more successful low-cost expansion of the road.