专副刊的“差异化”建设,可以从以下几个方面进行尝试:首先,地方党报的专副刊在版面、栏目等设置上有必要作“扬弃性”的创新,不能一味“克隆”上级党报的版面和栏目,一定要有自己的特色空间,在这个空间里把版面做足、出彩。在这方面,有效的方法之一就是打好“乡土牌”。瑞安日报的副刊《玉海楼》就是依靠浓烈的乡土气息,获得了读者的认同和自己的版面优势。名列浙江四大藏书楼的玉海楼是瑞安市文化史上的骄傲,取名《玉海楼》,即意在凸现历史文化名城的特色。这个版面创办以来,我们一直致力于挖掘重要、珍贵的人文历史和丰富多彩的民俗民情。几年下来,创办了《玉海名家》、《罗阳话桑》(瑞安古名罗阳)、《乡村裨史》、《文物春秋》等一批受读者欢迎的栏目。它所刊发的稿件已足以编纂成一本丰厚的瑞安风土人情档案,由此激发了众多读者的爱乡热情,获得了日益壮大的读者、作者队伍。 At the same time, we can make some attempts from the following aspects: Firstly, it is necessary for the special supplement of local party newspapers to make innovations such as “discarding sex” in the layouts and columns, and not blindly “ Clone ”higher party newspaper layouts and columns, must have its own unique space, in this space to make the layout, color. In this respect, one of the effective ways is to lay out “native cards.” Ryanair’s supplement “Yuhai House” is relying on strong local flavor, access to the reader’s identity and their own layout advantages. Yuhai Tower, which ranks among the four major library buildings in Zhejiang Province, is the pride of the cultural history of Ruian City. It is named “the building of the Yuhai” and is intended to highlight the characteristics of historical and cultural cities. Since the establishment of this forum, we have been devoting ourselves to excavating important and precious cultural history and rich and colorful folk customs. A few years later, a group of columns popular with readers such as “Famous Mahjong in Yuhai”, “Luo Yangsan” (the ancient name of Luoyang Ruyang), “History of the Village Relics” and “Cultural Relics Spring and Autumn” were founded. Its published manuscript has been enough to compile into a rich archive of Ryan local customs, which inspired many readers passion for love, access to a growing readership, author team.