自改革开放以来,我国从传统的封闭的产品经济向开放的商品经济过渡,并逐步完成了向市场经济的转变。在这一过程中,由于传统的道德规范被打破,新的道德规范的权威性和约束力都还未建成,与之相应的法律法规体系还不完善,甚至是一片空白,因而在市场经济的过程中,个人主义、拜金主义泛滥,一些人道德堕落,丧失了良知与良心。因而假冒伪劣、坑蒙拐骗大量产生。在这样一种情况下,探讨诚信问题,研究它在当今时代的启导意义,这无论对于加强我国公众的伦理道德修养,推动华夏精神文明的发展,还是为我国建立公正、合理、公平的市场经济,为我国社会主义市场经济、伦理道德新秩序的建立,都将起到重要的作用。 Since the reform and opening up, China’s transition from the traditional closed product economy to the open commodity economy has gradually completed its transition to a market economy. In this process, due to the breaking of traditional ethics, the authority and binding force of the new moral norm have not yet been established, and the corresponding legal and regulatory system is still not complete, even a blank, and therefore in the market economy. During the process, individualism and money worship were rampant. Some people were morally depraved and lost their conscience and conscience. As a result, counterfeiting and cheating have occurred in large numbers. In such a situation, the issue of honesty is explored and its significance in the current era is studied, whether it is to strengthen the ethical and moral cultivation of the Chinese public, promote the development of Chinese spiritual civilization, or establish a fair, reasonable and fair market for China. The economy will play an important role in the establishment of a socialist market economy and a new ethical and moral order in our country.