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1移动化、生活化、平台化(1)移动化2012年是即时通信服务面向移动服务发展最为显著的一年。中国移动即时通信服务市场用户规模达到9.43亿,年增长率达50.17%。从产品方面看,微信、陌陌、啪啪等产品丰富了中国即时通信市场的产品种类,并迅速受到用户的热捧。移动互联网的崛起客观上促使中国移动即时通信市场格局发生变化。移动市场的活跃用户规模以58.03%的增长率突破5亿大关。其中值得注意的是,微信爆发式的增长,并以30.72%的市场份额迅速攀升至中国移动即时通信服务市场的亚军。
1 Mobility, livelihood, and platform (1) Mobility In 2012, IM was the most significant year for mobile services. China Mobile instant messaging service market users reached 943 million, the annual growth rate of 50.17%. From the product perspective, WeChat, Momo, pop and other products have enriched the product categories in China’s instant messaging market and are rapidly gaining popularity among users. The rise of mobile Internet objectively prompts the change of the market structure of China Mobile’s instant messaging. The number of active users in the mobile market surpassed the 500 million mark with an increase rate of 58.03%. It is noteworthy that the WeChat explosive growth, and rapid rise in market share of 30.72% to China Mobile instant messaging service market runner-up.