行业要打破垄断,企业要垄断市场,这就是竞争,企业要取得有利的竞争优势,首先要制定恰当的竞争战略。结合美国哈佛大学著名战略管理学教授迈克尔·波特提出的三种一般性经营竞争战略理论,即低成本战略、差异化战略和 To break the monopoly of the industry, enterprises should monopolize the market, this is competition, enterprises have to obtain a favorable competitive advantage, we must first develop an appropriate competitive strategy. Combined with Michael Porter, a well-known professor of strategic management at Harvard University in the United States, three types of general competitive management theory, namely, low-cost strategy, differentiation strategy and