公共关系学专业本科人才培养目标:培养德、智、体、美全面发展、知识面宽、创新能力强,具有扎实的公共关系学专业理论知识和应用能力,能够在各类企事业单位以及政府部门从事公众信息传播、关系协调与组织形象管理事务的调查、咨询、策划与传播实施工作,掌握新媒体环境中公关专业知识和技能的应用人才。当前中国的经济社会已经进入了一个新常态,习近平主席从三个方面阐述了中国当前经济面临着新常态,就是从增长速度、经济结构,还有驱动力方面。那么反映到公关领域的新常态就是:品牌作用将在市场竞争中 Public relations professional undergraduate personnel training objectives: to cultivate moral, intellectual, physical and aesthetic development of all-round, wide range of knowledge, strong innovation ability, with a solid theoretical knowledge of public relations and professional knowledge and ability to apply in all types of enterprises and government The department engages in the investigation, consultation, planning and dissemination of public information dissemination, relationship coordination and organization image management, and the application talents who master the PR knowledge and skills in the new media environment. At present, China’s economy and society have entered a new normal. President Xi Jinping elaborated from three aspects that China’s current economy is facing a new normal, namely, its growth rate, economic structure, and its driving forces. Then the new normal state reflected in the field of public relations is: the role of the brand in the market competition