在新媒体迅速崛起的环境下,媒体生态、传播格局、受众喜好等都在发生深刻变化,各媒体高度重视新媒体发展态势和新闻舆论工作的创新。互动性是新媒体与传统媒体最本质的区别之一,是其最显著的互联网基因。在新闻宣传实践中,“互动”助力,媒体融合传播力指数级增长。做好互动性植入,要意识先行,同时也要有技术、机制保障。 With the rapid rise of new media, profound changes have taken place in the media ecology, media distribution and audience preferences. All media attach great importance to the development of new media and the innovation of media public opinion work. Interactivity is one of the most essential differences between new media and traditional media, and is its most significant Internet gene. In the practice of public information, “interaction ” help, media convergence spread exponentially. Good interactive implantation, we must first sense of consciousness, but also have the technology and mechanisms to protect.