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近年来,企业越来越关注到内部营销的重要性,本文在回顾内部营销发展历程的基础上,结合饭店的特点,论述饭店企业实施内部营销管理的必要性和意义,并提出如何实施内部营销管理的措施和建议。
In recent years, enterprises pay more and more attention to the importance of internal marketing. On the basis of reviewing the internal marketing development process and combining the characteristics of hotels, this paper discusses the necessity and significance of hotel companies implementing internal marketing management and puts forward how to implement internal marketing Management measures and recommendations.