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高等院校简介属于促动性体裁群,作为一种集中传递信息的语篇,对于高等院校的发展有一定的宣传作用。高等院校简介主要的交际目的是宣传高等院校、提升高等院校知明度和影响力,树立高等院校的正面形象、促进高校间的交流与合作。针对本文研究的中国高等院校简介,尤其是在体裁分析方面业界研究相对较少,中国高等院校简介是通过语步实现其特定的交际目的;中国高等院校简介特有的语言特征;不同类型的中国高等院校简介之间的差异性。该研究为ESP教学带来新的启发、提供新的视角,为该类别的体裁研究提供借鉴,具备实际操作的应用性。
The profile of institutions of higher learning is an actuarial genre group, as a kind of discourse concentrating on the transmission of information, which has a certain propaganda function for the development of institutions of higher learning. Brief Introduction of Colleges and Universities The main purpose of communication is to publicize institutions of higher learning, to enhance the knowledge and influence of institutions of higher learning, to establish a positive image of institutions of higher learning, and to promote exchanges and cooperation among universities. In view of the brief introduction to China’s higher education institutions studied in this paper, especially in the field of genre analysis, there are relatively few studies in the industry. The introduction of Chinese institutions of higher learning aims to achieve their specific communicative goals through step-by-step approaches. The Chinese institutions of higher learning profile unique language features. The difference between the Chinese colleges and universities profiles. The study brings new inspiration to ESP teaching and provides a new perspective for the genre research in this category to provide reference for practical application.