常有企业家感叹为什么自己投入了大量的广告费，可是品牌的形象在消费者心目中仍是模糊的。为什么中国品牌“成名也速”，“败名也忽”。问题的关键在于厂商能否深刻理解当代的市场，对市场经济条件下消费者的需求能否准确地把握，营销传播广告策划能否做到一切以消费者为中心 Entrepreneurs often lament why they invested a lot of advertising costs, but the image of the brand in the minds of consumers is still vague. Why Chinese brands “fame and fortune”, “defeat also suddenly.” The crux of the problem lies in whether the manufacturers can deeply understand the contemporary market, whether the demand of consumers in the market economy can be accurately grasped, and whether the marketing and advertising planning can do all the consumer-centered