《北京商报》2016-02-16一年一度的西方情人节如约而至,在全球化日益加速的背景下,国内也掀起了一场由这个甜蜜节日引发的消费热潮。有调查显示,在亚太地区,约有44%的受访者在2月14日当天有消费计划,其中来自泰国的受访者们最为热情,79%的人有过情人节的打算,紧随其后的是中国内地的受访者们,超过72%的消费者有意向在情人节消费,而且中国内地的情人节消费力度也高于亚太地区的平均水平。节假日引发的消费热潮下,以主题消费 Beijing Business Daily 2016-02-16 With the coming of the annual Western Valentine’s Day, with the acceleration of globalization, there has also been a wave of consumer craze triggered by this sweet holiday in China. A survey shows that in the Asia Pacific region, about 44% of respondents have a spending plan on the 14th of the same day. Among them, the respondents from Thailand are the most enthusiastic, 79% have the intention of Valentine’s Day, followed by Followed by mainland China’s respondents, more than 72% of consumers are interested in spending Valentine’s Day, and Valentine’s Day consumer spending in China is also higher than the average in the Asia-Pacific region. Holiday-induced consumption boom, the theme of consumption