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2007年4月8日,温州日报报业集团的“数字报纸网上发行营销系统”开始应用。旗下的《温州日报》《温州晚报》《温州都市报》《温州商报》通过温州新闻网上线,实行收费制,每份报纸的订阅价格是160元/年,任意两份则为260元/年,任意三份则为320元/年,四份都订阅则为380元/年。但是,现在点开温州新闻网的网页,不用收费已经能进去阅读了,温州报业数字报纸的收费模式经过几年的成功运作,并赚来真金白银之后,又转为免费提供了。本文探讨的是温州日报报业集团电子版收费的经验、得失。在当前的这种新媒体竞争环境下,有没有可能构筑起“收费墙”?该怎么构筑“收费墙”?
April 8, 2007, Wenzhou Daily Newspaper Group “digital newspaper online distribution marketing system ” began to apply. Its subscription to Wenzhou Daily, Wenzhou Evening News, Wenzhou Metropolis Daily and Wenzhou Commercial Daily through WENZHOU NEWS, with a subscription fee of 160 yuan per year and 260 yuan per year for any two newspapers, Year, any three is 320 yuan / year, all four subscribe to 380 yuan / year. However, now open the website of Wenzhou news network, no fees have been able to read in, Wenzhou newspaper digital newspaper charging mode after several years of successful operation, and earn real money, then turned to free. This article discusses the Wenzhou Daily Newspaper Group electronic version of the experience of fees and losses. In the current competitive environment of this new media, is it possible to build a “toll wall”? How to build “toll wall”?