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2015年,传统媒体与新媒体不断碰撞出火花,媒体的转型融合有了更进一步的发展。“中央厨房”的搭建,资本与媒体的交融,频频传出的媒体人离职消息,广告市场的不景气……组成了这一年的媒体百态。新的一年,传媒业转型发展面临哪些机遇?媒体将出现哪些变革?媒体广告市场是否会触底反弹?传媒资本市场会有哪些新气象?媒体人才流动是否会继续扩大?……我们心中有希望,也有困惑;有期待,也有迷茫。
In 2015, traditional media and new media constantly sparked a spark, and the transformation of the media has further developed. “Central kitchen ” structure, the blending of capital and the media, media outlets frequently reported the news, the advertising market downturn ...... formed the media of the year. In the new year, what are the opportunities for the transformation of the media industry? What changes will occur in the media? Will the media advertising market rebound? What new media market will be? Will media talent flow continue to expand? ...... In our hearts Hope, there are puzzles; there are expectations, but also confused.