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决定一部影片拷贝投入规模是一项非常复杂的营销发行决策。《建国大业》拷贝数创纪录在《建国大业》首映前的一次新闻发布会上,中影集团董事长韩三平曾经说过一段关于电影票房和电影拷贝数量之间关系的话。他说:“一般来说,一部电影发行的拷贝数量和票房是成正比的。《建国大业》试映后,院线经理订购的拷贝数量是我主持中影公司以来最高的,订出了1450个拷贝。但不一定它的票房就会是最高的。而目前《建国大业》团体票预订也是我主持中影公司以来最好的。”
Deciding on the size of a movie copy is a very complicated marketing decision. “Founding of a Republic” record number of copy In the “Founding of the Republic” premiere of a press conference, China Film Group chairman Han Sanping once said something about the relationship between the movie box office and the number of copies of the movie. He said: “Generally speaking, the number of copies of a movie distribution is directly proportional to the box office. After the” Founding of a Republic “trial, the number of copies ordered by the cinema manager was the highest since I presided over the Cinemas and set out 1450 copies.But not necessarily its box office will be the highest.And the current ”Founding of the Republic“ group ticket booking is also the best since I presided over the Chinese film company. ”