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一、传统视频制作行业的现状与忧患1.中小公司的恶性价格竞争使得视频内容制作公司的生存环境严重恶化。当下,大大小小的视频制作公司遍地开花,“来料加工,不包传播”的业务属性使本行业的准入门槛非常低,体制内的编导们几乎人人揣着“自立门户”的小理想,甲方也借机肆意剽窃创意,制作公司成了弱势的一方。所谓“比稿”基本堕入了无底线的“价格之争”。2.创意环节缺乏数据支持,传播环节缺乏平台整合。
First, the traditional video production industry status quo and concerns 1. The vicious price competition for small and medium companies makes video content production company’s living environment deteriorated. At present, the large and small video production companies everywhere, “processing, not to spread ” business attribute makes the industry access threshold is very low, the system director almost everyone Chuaizhuo “The small ideals, Party A also took the opportunity to plagiarism ideas creative, production company became a disadvantaged party. The so-called ”than the draft “ basically fell into the bottomless ”price dispute ". 2. Lack of creative data link support, lack of platform integration aspects of communication.