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报纸、广播、电视——大众传播媒介中的三大巨头,因其独特的传播优势,曾在相当长时间内是受众获取外界信息的重要来源。然而随着移动互联时代的到来,这种单向传播形式受到了极大的挑战。面对新的传播环境,各家传统媒体除了挖掘自身的潜力外,也在逐渐尝试与新媒体技术的融合,微信公众平台就是其中之一。2012年8月17日,腾讯正式推出微信公众账号,大量的企业和个人蜂拥而入。与此同时其“连接
Newspapers, radio, television - the three giants in the mass media have been a significant source of external information for a long time to come because of their unique communications advantages. However, with the arrival of the era of mobile Internet, this form of one-way communication has been greatly challenged. Facing the new communication environment, apart from exploring their own potentials, various traditional media are also gradually trying to integrate with new media technology. The WeChat public platform is one of them. August 17, 2012, Tencent formally launched WeChat public account, a large number of businesses and individuals flocked into. At the same time its ”connection