社会流行语反映出了一个国家、一个地区以及一个时期人们所普遍关注的问题和事物,具有较强的影响力与社会性。流行语的广泛扩散以及使用,不仅是一种传播现象,还是一种文化现象。本文就文化视域下社会流行语传播特性进行分析。 Social buzzwords reflect the problems and things that people generally pay attention to in a country, a region and a period, with strong influence and social character. The widespread proliferation and use of catchphrases is not only a phenomenon of communication, but also a cultural phenomenon. This article analyzes the characteristics of social pop propaganda under the cultural perspective.