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概述了当今城市品牌的定义及其表现策略,提出了城市品牌形象的视觉塑造中的几个构成方面和要素,进而引出了城市品牌形象设计的卡通化这一趋势和发展方向,并着重研究了城市品牌形象卡通化应注意的要点与策略,为卡通时代下的城市品牌形象塑造提供启迪.
城市品牌形象卡通化策略研究初探
【摘 要】
：
概述了当今城市品牌的定义及其表现策略,提出了城市品牌形象的视觉塑造中的几个构成方面和要素,进而引出了城市品牌形象设计的卡通化这一趋势和发展方向,并着重研究了城市品
【机 构】
：
常州轻工职业技术学院
【出 处】
：
品牌
【发表日期】
：
2014年3期
【基金项目】
：
江苏省教育厅高校哲学社会科学基金资助项目;
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