当前的新闻媒体在激烈的竞争中,纷纷打出“眼球经济”这张牌。为了紧紧抓住读者的注意力,新闻媒体不仅在标题和内容上大做文章,尤其是在文化娱乐新闻的报道上,大有“语不惊人死不休”的势头。如今文化生活已经成为人民生活中不可替代的重要部分,文化娱乐报道已经成为影响人们的文化观念和审美情趣的重要媒介。健康的文化娱乐报道应该蕴含知识价值、审美价值和娱乐价值,满足读者对高层次的精神生活和审美愉悦的追求。 但是,有相当一段时期,一些新闻媒体的文化娱乐报道自觉不自觉地刮起了一股低俗、庸俗之风,有读 The current news media in the fierce competition, have hit the “eye economy” card. In order to seize the reader’s attention, the news media not only make a big fuss in the title and content, but also especially in the coverage of cultural and entertainment news. Today, cultural life has become an irreplaceable part of people’s lives. Cultural and entertainment reports have become an important medium affecting people’s cultural values ​​and aesthetic taste. Healthy cultural and entertainment reports should contain the knowledge value, aesthetic value and entertainment value to meet the reader’s pursuit of high-level spiritual life and aesthetic pleasure. However, for quite some time, the media and cultural entertainment reports of some news media consciously and unconsciously blew a vulgar and vulgar style with reading