本文阐述了以纸张为载体用于发布新闻或者资讯的媒体,即报纸。分析了这一中国传统媒体的代表,在电视和网络媒体迅猛发展的当下,所面临的前所未有的景况。同时,也结合时代背景总结了平面媒体的发展前景。文中,还论述了广告、发行量、利润等方面对纸媒发展所起到的积极和消极的各个影响。以及他们如何应对来自网络媒体的强大挑战。本文最后通过一些实例以及以往的经验总结了纸媒的发展趋势,说明了它在现今社会仍然有着不可替代的地位。 This article describes the media that uses paper as a carrier for delivering news or information, the newspaper. Analyzed the unprecedented situation of the representative of this traditional Chinese media, faced with the rapid development of television and online media. At the same time, combined with the background of the times summed up the development of print media prospects. The paper also discusses the various positive and negative effects on the development of paper media such as advertising, circulation and profits. And how they deal with the powerful challenges that come from online media. Finally, the article summarizes the trend of paper media through some examples and past experiences, which shows that it still plays an irreplaceable role in today’s society.