1880年,采用黄页纸印刷的世界上第一本电话号码簿在美国诞生。以后,人们渐渐习惯于将电话号码簿称之为“黄页”。黄页是国际上对记载电话用户数据信息、供大众查询使用的商用电话号码簿的总称。黄页作为新的广告媒体,与新闻媒体一起参与竞争。中国黄页广告收入,仅为美国的10‰,然而,中国25％的家庭拥有电话。有识之士认为—— In 1880, the world’s first telephone directory printed on yellow paper was born in the United States. Later, people are getting accustomed to calling the phone book “Yellow Pages.” Yellow Pages is a general term for the commercial telephone directory that records telephone user data information for public inquiry. Yellow Pages as the new advertising media, with the news media to compete. China Yellow Page Advertising revenue, only the United States 10 ‰, however, 25% of Chinese families have a phone call. People of insight think -