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做好现金流量管理,有利于企业控制自身的资金运作,掌握自身实际的经营情况,为企业领导者以及管理者的决策提供支持。随着我国市场经济体制的改革不断深化,电视媒体的资金来源越来越广泛。资金管理的问题成为当前电视媒体面临的一大重点课题。文章对此进行了探讨。
Good cash flow management, help companies control their own capital operation, grasp their own actual business conditions, to provide support for business leaders and managers decision-making. With the continuous deepening of the reform of the market economy system in our country, the sources of funds for television media are becoming more and more widespread. The issue of fund management has become a major issue facing the current television media. The article discusses this.