记者(以下简称记):秦教授,我们常说:“观念决定行动,思路决定出路”,转轨时期的企业经营管理者首先必须打好观念仗。做为一名多年从事企业经营战略策划的专家,你认为打好观念仗的突破口在哪儿?秦骏伦(以下简称秦):首先应当明白企业里一线在何方,一线就是前线,一名军事指挥员若分不清前线后方,主次颠倒,是不可能打胜仗的,企业也是如此。在计划经济时代,我们常说“生产一线”如何,悲哀的是时至今日,很多报刊仍在宣传“生产一线”怎样,真是守旧不知旧。计划经济年代工厂不是真正的独立法人企业,也没有经营问 Reporter (hereinafter referred to as in short): Professor Qin, we often say: “The concept determines the action, the train of thought determines the way out.” The managers of the enterprise during the transition period must first lay a good idea. As an expert who has been engaged in business strategy planning for many years, what do you think is the breakthrough point for making a good impression? Qin Junlun (Qin): First of all, we should understand where the front line of the enterprise is, the front line is the front line, and if a military commander is Can not tell the front line, the primary and secondary reversal, it is impossible to win, and so does the company. In the era of planned economy, we often say how “production line” is. Sadly, today, many newspapers and magazines are still propagating the “production line”. In the planned economy era, the factory was not a truly independent legal entity, nor was it operating