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本文采用文献资料、逻辑分析等方法,对中国体育用品产业发展的瓶颈进行了探讨。结果表明:中国体育用品产业发展的瓶颈是,体育用品企业创新能力薄弱、标准化体系比较落后;人民币升值,出口退税政策的调整,美国金融危机、欧洲债务危机和反倾销等贸易壁垒,影响企业出口;体育用品产业低成本比较优势正在逐渐丧失或终结;自主品牌与国际品牌相比差距较大;低碳竞争力明显不足。据此,提出了加快采用高新技术改造体育用品业;实现体育用品产业集群生产性服务业的协调发展;大力实施品牌战略,以自主创新为核心推动体育用品产业创新;以低碳绿色经济助推体育用品产业发展等几条路径。
This article uses literature, logic analysis and other methods to discuss the bottleneck of China’s sporting goods industry. The results show that: the bottleneck of the development of China’s sporting goods industry is that the innovative ability of sporting goods enterprises is weak and the standardization system lags behind; the RMB appreciation, the adjustment of export tax rebate policy, the financial crisis in the United States, the debt crisis in Europe and the anti-dumping and other trade barriers affect the export of enterprises; The low-cost comparative advantage of the sporting goods industry is gradually losing or ending; the discrepancy between self-owned brands and international brands is greater; and the low-carbon competitiveness is obviously insufficient. Accordingly, it is proposed to speed up the use of high technology to transform sporting goods industry, to achieve the coordinated development of sporting goods industry cluster producer service industry, to vigorously implement the brand strategy, promote innovation of sporting goods industry with independent innovation as core, boost with low-carbon green economy Sporting goods industry, such as the development of several ways.