随着全球经济一体化和市场国际化，企业所处的竞争环境发生了根本性的改变。市场竞争的主要方面已由原来的有形产品、服务的竞争转向无形的文化、技术、品牌的竞争，由单个企业之间的竞争转向企业集团与企业供应链之间的竞争。供应链的实现把供应商、制造商、独家代理商、分销 With the global economic integration and market internationalization, the competitive environment in which enterprises operate has undergone fundamental changes. The main aspects of market competition have shifted from the competition of tangible products and services to the competition of invisible culture, technology and brand, shifting from the competition among individual enterprises to the competition between enterprise groups and enterprise supply chains. The realization of the supply chain to suppliers, manufacturers, exclusive agents, distribution