作者根据学习、实施ＧＢ／Ｔ１９０００─ＩＳＯ９０００《质量管理与质量保证》系列国家标准的体会，阐述了标准、质量与市场三者之间，紧密联系、相互信任、相互促进的看法。并提出只有企业最高领导层高度重视、正确决策、亲自参与、一抓到底才能建立起国内外用户信赖的质量保证体系。 Based on the experience of studying and implementing the GB/T19000-ISO9000 “Quality Management and Quality Assurance” series of national standards, the author elaborated on the standards, quality and market among the three, closely linked, mutual trust and mutual promotion. He also proposed that only the highest leadership of the company attaches great importance to the correct decision-making, personal involvement, and grasp the end to establish a reliable quality assurance system for domestic and foreign users.