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传播学这一学科研究起源于西方,近年来国内也有了显著的成果,对西方传播学理论的介绍也相当全面,但对于中国古代传播的研究极少,本论文从“积毁销骨”谈起,与西方学者研究的成果遵从性心理、沉默的螺旋及舆论的效应相结合,重点解释舆论正反面的两种效应,阐释中国古代就有对舆论强大威力的认识,最后从信息论的角度出发,分析如何把“积毁销骨”的负面影响降到最低。
The study of communication science originated in the West. In recent years, China has also made remarkable achievements. The introduction of western communication theory is quite comprehensive. However, the research on ancient Chinese communication is extremely rare, Talking about the combination of the achievements of the Western scholars in compliance psychology, the spiral of silence and the effects of public opinion, it mainly explains the two positive and negative effects of public opinion, and expounds the ancient Chinese understanding of the powerful power of public opinion. Finally, from the perspective of information theory From the angle of view, it analyzes how to minimize the negative impact of “plot destruction of bone”.