广播媒体要主动把握市场脉搏,择机融合新兴媒体,以“我”为主的呈现,才能在这种融合中确立广播作为一个主体的市场地位。在当今面对新兴媒体风起云涌、席卷而来之势,对基本还处于传统业态的广播而言,如何应对是我们这一代广播人急需研究并拿出对策的一大课题。尤其是党的十八大以来,作为所确立的国家发展战略之一,文化产业的宏观政策赋予了广播市场前所未有的产业环境与发展空间,可以说是开辟了一条二次创业发展的高速路。那么在与新媒体融合的新传播语境下,如何抓 Only when the broadcasting media takes the initiative to grasp the pulse of the market and takes the opportunity to fuse emerging media with the predominance of “I ” can we establish the broadcasting market position as a main body in this integration. In today’s turmoil emerging from the emerging media, sweeping the trend, the basic is still in the traditional format of broadcasting, how to deal with this issue is our generation of broadcasters urgently need to study and come up with a major issue. Since the 18th CPC National Congress, macroscopical policies of cultural industries, as one of the established national development strategies, have given unprecedented space to industrial environments and development in the broadcasting market. It can be said that a high-speed road has been opened up for the second pioneering development. Then in the new media convergence with the new context of communication, how to grasp