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1.前言在经济全球化的今天,竞争无处不在,而且有愈演愈烈之势,竞争是任何在市场经济中生存的企业都无法回避的永恒主题。竞争情报是市场竞争日益激烈和市场信息化高度发展的产物。竞争情报活动的主要内容包括竞争环境分析、竞争对手分析
1. Foreword In today’s economic globalization, competition is ubiquitous and intensifying. Competition is an eternal theme that cannot be avoided by any company that survives in a market economy. Competitive intelligence is a product of increasingly fierce market competition and highly developed market information. The main contents of competitive intelligence activities include competitive environment analysis and competitor analysis