论文部分内容阅读
广告界关于营销中的广告定位、品牌定位的理论探讨不少。但是对于广告公司在生存发展中如何给自己定位的问题,却未见有太多的建树。其实,广告公司在业务竞争的发展中如何准确而有效地为自己选择好发展方向和目标定位,同样也是一个十分值得关注的现实问题,而且还是一个带有很强的实践色彩的理论问题。
Advertising on the marketing of advertising positioning, brand positioning a lot of theoretical discussion. However, there are not many achievements for how to position itself in the survival and development of advertising agencies. In fact, how advertising companies choose their development direction and target accurately and effectively in the development of business competition is also a realistic issue worth paying attention to. And it is also a theoretical issue with strong practical color.