得罪公众后,企业是道歉,还是继续装糊涂?你会想,反正得罪了,即使上了法庭,也要承担犯错成本,干脆撑到底。但这样做,你的成本将远远超出你的想象。无数案例都证明,道歉其实是一种正能量,可为企业重塑形象,甚至更大程度降低犯错代价。 Do businesses apologize, or do they continue to be foolish after they offend the public? You will think that you are offended anyway, and even if you go to court, you have to bear the cost of making mistakes and just stay there. But doing so, your costs will go well beyond your imagination. Numerous cases have proved that apology is actually a positive energy that can reshape the image of enterprises and even reduce the cost of making mistakes to a greater extent.