消费者敌意通常被用来解释消费者为什么抵制那些惹起争议的国外产品。然而,此前关于这方面的研究主要针对事件进行横向分析。而本文试图通过纵向研究,探讨两个不同的消费者敌意维度带给消费者的不同影响,这两个维 Consumer hostility is often used to explain why consumers boycott those controversial foreign products. However, previous studies in this area have focused on the horizontal analysis of events. This article attempts to explore the different effects brought by two different dimensions of consumer hostility on consumers through vertical research. These two dimensions